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 NEW PRE CUT YAFFA EURO LONG PREMIER MONO WIG ROOTED 10 14H $1,099.95 Time Remaining: 15d 15h 51m Buy It Now for only: $1,099.95 |
 NEW PRE CUT YAFFA INDIAN REMY HUMAN HAIR MULTI DIRECTIONAL WIG 33 RICH DARK RED $46.00 (9 Bids) Time Remaining: 5d 21h 42m Buy It Now for only: $299.95 |
 NEW PRE CUT YAFFA EURO PREMIER MONO WIG BROWN 8 $999.95 Time Remaining: 21d 21h 8m Buy It Now for only: $999.95 |
 NEW PRE CUT YAFFA EURO PREMIER MONO WIG 32 RED $999.95 Time Remaining: 12d 22h 32m Buy It Now for only: $999.95 |
 NEW PRE CUT BY YAFFA EURO HUMAN HAIR WIG MONO HONEY BLONDE A153 $1,395.95 Time Remaining: 23d 12h 12m Buy It Now for only: $1,395.95 |
 PRE CUT YAFFA NEW PREMIER P EUROPEAN MONO WIG 2 $1,099.95 Time Remaining: 4d 15h 57m Buy It Now for only: $1,099.95 |
 NEW YAFFA INDIAN REMY HUMAN HAIR WIG 18K PROFESSIONAL CUT DARKEST BROWN 2 $199.95 Time Remaining: 20h 35m Buy It Now for only: $199.95 |
 NEW YAFFA VIRGIN EUROPEAN PRE CUT STREAKED WIG 10 14H $1,995.95 Time Remaining: 3d 21h 25m Buy It Now for only: $1,995.95 |
 NEW PRE CUT YAFFA VIRGIN EUROPEAN MONO WIG LITE BROWN $1,795.95 Time Remaining: 12d 20h 44m Buy It Now for only: $1,795.95 |
 PRE CUT YAFFA VIRGIN EUROPEAN HUMAN HAIR MONO WIG BANGS $1,995.95 Time Remaining: 18d 17h 4m Buy It Now for only: $1,995.95 |
 NEW STACKED CUT BY YAFFA VIRGIN EUROPEAN MONO HUMAN HAIR WIG BECKHAM BOOST $2,495.95 Time Remaining: 23d 15h 38m Buy It Now for only: $2,495.95 |
 NEW PRE CUT YAFFA VIRGIN EUROPEAN MONO WAVY BLONDE WIG $2,195.95 Time Remaining: 25d 16h 35m Buy It Now for only: $2,195.95 |
 NEW PRE CUT YAFFA WAVY EUROPEAN MONO WIG STREAKED $2,195.95 Time Remaining: 11d 14h 51m Buy It Now for only: $2,195.95 |
 NEW PRE CUT YAFFA VIRGIN EUROPEAN MONO SKY WIG $1,695.95 Time Remaining: 2d 15h 27m Buy It Now for only: $1,695.95 |
 NEW PRE CUT YAFFA WAVY EUROPEAN MONO WIG STREAKED $2,195.95 Time Remaining: 18d 16h 21m Buy It Now for only: $2,195.95 |
 PRE CUT YAFFA VIRGIN EUROPEAN HUMAN HAIR MONO WIG BANGS $1,995.95 Time Remaining: 18d 16h 51m Buy It Now for only: $1,995.95 |
The Barista Realtors of Tel Aviv
Are you a Realtor that's been racking your brain for clever ways to get clients to come to you? Ways to trim the cost of the celebratory luncheon? Eliminate cold calls? Cut down on driving time? Sure you are. And though technology seems to be the answer to almost everything these days, in many cases it's not. The answer my friends, is in coffee.
What's coffee have to do with real estate? Well if you're Yaffa Goan, the two are inextricably and profitably intertwined. This clever Tel Aviv businesswoman had the good sense to compensate for the shortcomings of both coffee and real estate by combining the two when she turned her neighborhood cafe into a real estate cafe. The result is a little bit of chocolate in the peanut butter/peanut butter in the chocolate kind of ingenuity that makes the world of commerce go round.
In his book, "Think like a Billionaire", Donald Trump had this to say about the business of real estate: "Real estate is at the core of almost every business, and it's certainly at the core of most people's wealth. In order to build your wealth and improve your business smarts, you need to know about real estate."
It seems that Goan really took his advice to heart when she literally put real estate at the core of her cafe business. Though the shop has always been hopping, for years, it's been hot properties, not hot coffee advertised in the front window. When they walk in, patrons encounter some mind expanding contradictions. Steam rises from the gleaming espresso machine to the left of the receptionist's desk; a smattering of art and a row of framed real estate licences decorate the wall behind the counter; couples chat across solid wood cafe tables where Goan's team of fully trained barista-realtors are ready to serve them a latte or sell them a condo with equal ease. What is this place? Well, pull up a chair, order your latte and make a deal in one of the world's first real estate cafes.
You may ask yourself why this strange union works, but the answers are obvious.
You see, people love coffee. It's a staple of our daily social diets. Fun to make, fun to drink, with artful designs skillfully rendered in the foamed milk. It's great, it costs a dollar, who can argue? Well, if you're the one counting the till at the end of the night, you might argue. Even at specialty prices, you have to sell an awful lot of coffee to turn a decent profit. You have to work hard, the hours are long. Opening a cafe is not a get rich quick scheme.
On the other hand, there's real estate - the most reliable way to build wealth in our times. It's the high stakes game that all the rich kids like to play. But unless you're a Realtor, hanging out at your local real estate office is a bit eccentric to say the least. Though exciting in many ways, a real estate office is not your typical social hotspot.
For Goan, blending the social aspect of the cafe with the speculative appeal of real estate has been a successful move. Her cosy real estate cafe works because it's a brilliant way to bring clients in, cut costs and operate a second business all at the same time. Want to talk business over a cup of coffee? Well sit right down. "When we need to close deals, we do it here," she says, "over a cup of coffee, a meal, on the house."
About the Author
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Yaffa 2009 Wedding in Falsan (low qual) Walid 1/2