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RED Mike par khul ke batao, sab ko sunao!
RED Mike par khul ke batao, sab ko sunao!
RED Mike at your doorsteps from the 11th to 19th December
Red FM, the station for expression, is taking interactivity to the next level in 11 cities across the country. Red FM's award winning property Red Mike is being extended to the cities of Ahmedabad, Baroda, Kanpur, Jaipur, Indore, Lucknow, Bhopal, Guwahati, Bhubaneshwar, Pune and Nagpur. Citizens in these cities will find the Red Mike on the airwaves and at their doorsteps encouraging and coaxing them to speak up.
Through the Red Mike, Red FM empowers listeners to decide on-air content every day. Listeners get to participate actively and express what is important to them, as citizens and as individuals. The 11 cities had been a part of an extensive field survey that Nielsen had conducted for Red FM. The research provided a lot of interesting insights into the mind of the average radio listener in these markets.
Commenting on this campaign, Nisha Narayanan, Sr VP Projects and Programming RED FM said, "RED FM is known for its Bajaate Raho attitude nationally. We have firmly established ourselves as the ‘station for expression' and the Red Mike boosts listener interactivity and capitalizes on the strength of radio as a medium. The programming changes we had introduced in the 11 markets following the field research conducted by Nielsen have been received positively across markets. Already, the IRS Round 3 results makes Red FM the fastest growing radio network in the country.
One interesting observation that emerged from the Nielsen survey across markets was that the expectations audiences have from media have changed over the years. Audiences don't want to be passive recipients anymore. They want to contribute, be heard and feel empowered. Red Mike taps into this need of the audiences by providing them with a platform."
The campaign which was launched on the 6th of December will be on air for three weeks and will be spearheaded by the RJs locally.Red FM Bhopal's RJ Anandi, who hosts the breakfast show Morning No.1 (Mon-Sat 7am-11am), will guide the Red Mike campaign and encourage people to call up on the studio lines and have their opinions heard. The best bytes from each day will be played on the station the next day.
The on air campaign will be supported by an extensive marketing campaign in all 11 markets. Hoardings at prime locations will educate citizens about the Red Mike. In Bhopal, a branded canter, with the symbolic Red Mike, will be doing the rounds of the city from 11th to 19th December. The Red Mike Jockey, who'll be on board, will encourage bystanders into speaking their minds. During the course of the 10 day on ground activation, the Red Mike will visit housing societies, shopping areas, college hangouts, traffic junctions etc.
Red Mike par khul ke batao, SAB KO SUNAO!!
About Red FM 93.5
Red FM, India's Largest Radio Network*, with 50 stations across India(including the Suryan Stations ) was first launched in Mumbai in 2002 followed by Delhi and & Kolkata in 2003. Red FM has always believed in philosophy and attitude of "Bajaate Raho!" along with a music strategy of playing only Super Hit music, based on the internationally successful CHR (Contemporary Hit Radio) format. In 2009, the brand was taken national in a first of its kind rebranding exercise, in which 38 stations under the S FM brand were rebranded to Red FM.
Today, Red FM's is known as the ‘Station for Expression' to the common man and its famous tag line ‘Bajaate Raho!' is already part of common parlance! One of the MOST AWARDED BRANDS in the industry, Red FM boasts of over 70 awards including the award for the BEST FM BRAND, BEST FM STATION, BEST RJs, etc. Superhit Music, Superhit RJs, Superhit Movies and Superhit Cricket - that's what Red FM stands for. Bajaate Raho!
*"Red FM 93.5 Network is a joint sales & marketing initiative of the participating independent radio companies for bringing one window advertising / marketing solutions to clients / advertisers by leveraging the reach of their respective radio station(s) and other media assets".
About the Author
For further information, please contact:
Atul Malikram
9827092823
pr@atulmalikram.in
PINK & RED HAIR EXTENSIONS